Author: Rédac Mascaret

Donald Trump’s return to the White House and the upheavals that accompany it redefine the global technological balance. On the occasion of Deeptech Week, Laure Pallez, Managing Partner Mascaret, spoke at Bpifrance to analyze the consequences of this “American chaos” and the historic opportunities available to the European ecosystem.

Alongside Marco Riccardi (QuoIntelligence) and moderated by David Boujo (Bpifrance), the debate highlighted a paradox: American political instability could become the catalyst for European technological power. Where the United States risks fragmentation of its innovation strategies, Europe can offer a framework of trust, based on legal clarity and continuity of public policies.

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Three strategic axes for the European ecosystem:

1. Attractiveness of talent and capital: Uncertainty can promote a “brain gain” for Europe. To do this, our ecosystems need to simplify access to venture capital and strengthen bridges between research and industry.
2. The imperative of strategic autonomy: Dependence on American infrastructure is a risk that Europe can no longer ignore. The development of a sovereign Deeptech (AI, cybersecurity, cloud infrastructures) is becoming a top priority for national security.
3. The transition to the industrial scale: The challenge is no longer to create startups, but to build world leaders capable of competing in global markets while respecting European ethical and regulatory standards.

For Laure Pallez, “chaos is only a chance if we are ready to seize it”. European Deeptech must not simply wait for the storm to pass, but assert itself as the new foundation of global innovation: stable, sovereign and ambitious.

Mascaret supports Deeptech leaders and companies in their positioning and influence strategies within a complex geopolitical environment.

In recent weeks, Mascaret’s teams have multiplied interventions during strategic events. Back in images and analysis on these highlights, between media decryptions and field expertise. 🎙️

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MediaConnect : 03 mars

In an interview with MediaConnect, Stéphanie Laurent was asked about a topic that was too little discussed: how to help your spokespersons better manage stress in front of journalists? Our associate director gives her expert advice in media training, an essential lever to transform apprehension into a communication opportunity. If you want to master media speaking and learn how to manage your stress in interviews, the video is available here.

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LCI : 24 février

On the occasion of Donald Trump’s State of the Union 2026 speech, Laure Pallez (Senior Partner at Mascaret) spoke on LCI to analyze the substance and form of the presidential address. If the economy and immigration have dominated the debates, a strong signal has been sent: innovation must not be free from the protection of citizens. In the United States, concerns are growing in the face of the deregulation of AI and education. In particular, the energy impact of AI raises fears of a surge in bills, while real wages have only increased by 1% (source: Center for American Progress). By demanding that tech giants finance their own energy needs through the “Rate Pay Protection Pledge”, is Trump trying to bridge the growing gap between Silicon Valley and citizens?

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Entrepreneur Invest : 20 février

During a morning dedicated to article 150-0 B ter of the CGI, Benjamin Grange (CEO of Mascaret) shared his expertise on growth financing and transformation trajectories. The objective, according to Entrepreneur Invest, was clear: to decipher the evolution of the latest finance law, measure its impacts and share good practices to secure re-employment operations. With a fundraising of €7 million from Entrepreneur Invest, Bpifrance and Société Générale, Mascaret was thus able to provide concrete testimony on the application of these devices in the service of business development.

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Baromètre ACSEL : 19 février

Laure Pallez (Senior Partner) represented Mascaret at the Ministry of Economy during the presentation of the 13th edition of the Barometer of French confidence in digital, published by ACSEL. This 2026 vintage reveals a major turning point: if generative AI takes off, it simultaneously weakens the promises of digital. Between proliferation of fake news, algorithmic opacity of social networks and an increase in cyber scams, confidence is being tested. A rich and stimulating exchange, up to the challenges of regulation and transparency that await the actors in the sector.

Once a month, Mascaret and its partner Odoxa offer you a political barometer to take the temperature of public opinion. This month, the central theme is the respectability of political staff and the impact of the Quatennens affair. Benjamin Grange and Yves Censi share their analysis of social networks:

The end of the electoral craze: users are now abandoning politicians

All mentions of personalities have returned to a “normal” configuration since the end of the elections. The general drop in volumes signals the end of the period of electoral fervor: people are turning away from national elected officials. It is now on the networks and in the public square that political and regal topics are debated, which are always topical (economy and inflation, energy, security, international, etc.).

Emmanuel Macron dominates the space, RN and Nupes lock themselves in their polemics

With its 3,000,000 mentions and 14,000,000 commitments in France, Emmanuel Macron is clearly ahead of the opposition beachheads. Opponents who have initiated few media offensives in this month of September, more preoccupied with internal affairs.

Significant element: most of the peaks of mentions of the opponents are made in reaction – or even in opposition – that is to say following attacks or polemics of their opponents.

The Quatennens affair enrages Internet users: the “hope-trahison-angst” dynamic is underway

We observed in the previous Odoxa – Mascaret political barometer that the young leaders of the different political parties had benefited from a large peak of interest from the public during the legislative elections. Adrien Quatennens of France Insoumise, re-elected deputy of the North, was one of them.

With more than 300,000 mentions and 1,200,000 (!) engagements on social networks, the “Quatennens affair” is THE polemic of this month of September.

Caught out, he is now paying a high price.

Almost half (46.3%) of the publications and comments on this subject are negative (the others being mostly neutral or in defense)! This is a particularly high rate that reveals the anger of Internet users.

The spectacular increase in the visibility of the name “Quatennens” – multiplied by 10 with the affair – is not a good advertisement, neither for him, nor for his party. It shows that a dynamic of “hope-trahison-anger” has been set in motion among Internet users in general and left-wing sympathizers in particular in the face of what they perceive as a betrayal of the “pact of respectability”.

They feel betrayed both because Quatennens has to be exemplary as an elected official, but also because he and his party have been particularly rigorous for “the others” whenever an affair of morality concerned them.

In short, on social networks, both LFI and Quatennens are getting a taste of their own medicine.

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Created to replace the movement’s former “Summer University”, the #REF – Meeting of Entrepreneurs of France – has become unmissable, it is the “most influential #economic meeting of the fall… Two days to debate, exchange, confront ideas…” From August 29 to 30, 2022, the Longchamp racetrack in Paris welcomed government ministers, foreign heads of state, business leaders, experts and professionals in the fields of economics, finance and technological sciences under the theme of “Euro Visions”.

The program included more than 150 speakers, 30 debates, conferences, roundtables and keynotes led by the President Geoffroy Roux de Bezieux. “We had more registrations than usual this year. Bosses want to have perspectives and are looking for explanations on what is happening at the beginning of this five-year period”.  Indeed, the current geopolitical context is worrying: the anxieties created by a global inflation that is increasingly felt as well as by the climate crisis, the return of war in Europe … all subjects that require the attention and action of private enterprise become, today, political.

Benjamin GRANGE, Senior Partner & CEO of Mascaret (formerly Dentsu Consulting), was invited to the meeting of French entrepreneurs and led a round table with Joséphine Staron and Jacques Roujansky on the use of technology as an effective response to the challenges of frugality and energy transition. Interviewed in a program for the channel Acteurs publics, he explained how public-private cooperation could be useful to respond to today’s major economic and environmental challenges.

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What to take away from REF 2022:

The government calls on companies and individuals to. More “general mobilization” in terms of energy sobriety.

What the Predisent of the MEDEF explained: “The plan of sobriety on which we discuss is mainly on two subjects: the temperature in the offices () and the mobilities of the daily life, by pushing the solutions of alternative transport to the individual car”

It is no longer taxation but the energy transition that has become the primary concern of members of the employers’ movement. 

Today, many citizens are asking companies to report on the various measures and solutions being considered to meet the climate challenge.

Recommendation: “Climate change: tech raises French hopes

In conclusion, all the employers’ movements seem to agree on participating in a cleaner, sustainable and decarbonized economy.