Author: Team Mascaret

Tech: GAFAM, giants with feet of clay?

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you a #Innovation Barometer to explore the general public’s relationship to the evolutions of this world. This month: GAFAM, a perception in trouble!

We share with you the “Eye of the Expert” section, in which Benjamin GRANGE details our analysis of #socialnetworks:

We no longer speak of “GAFAM”

Whether it’s about the “GAFAM” group or the associated mentions of these five large companies, the fact is that the category is less and less identified. Two key factors explain this dynamic. First, the multiplication of industry players that can be described as “Tech Giants”, which are making the news (Uber, Netflix, Twitter), American (Airbnb, Tesla) or not (Alibaba, Baidu, Tencent). In fact, it is becoming difficult to limit the problems created by these companies (personal data management, digital sovereignty, influence on public opinion, etc.) to GAFAM alone. Secondly, the new generation (led by “Gen Z”) no longer finds much meaning in this category, which is no longer in line with their use of social networks. They prefer Twitter, Tik-Tok or Instagram – which they differentiate from Facebook – and do not think of them as “companies” in the first place.

This outdated identification divides critics

As a consequence of this abandonment of the term, the small groups that speak loudest are gaining volume share. The less in tune opponents (personalities from the left as well as from the right) use it in their criticisms, but it is mainly the conspiracy groups that have reappropriated it. We find the classic elements of language, boosted by the anti-vax movement: the nebulous GAFAMs would have helped Bill Gates to introduce 5G in vaccines, etc. This mix of ideological genres is nevertheless a good reflection of mainstream criticism, which remains omnipresent and multi-partisan: risks of monopolies, foreign influence, power of private actors… The perception of the “Tech Giants” is getting worse overall, but if everyone agrees on the danger of the situation, few agree on the solution.

Find the whole survey below or on the Odoxa website.

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The Republicans: sympathizers for an alliance

To present this month’s political barometer, Mascaret (formerly Dentsu Consulting) was invited to Sens Public, the Public Sénat program presented by Thomas HUGUES. Benjamin GRANGE was able to present our analysis of #social networks to the guests on the show: Gael Sliman, president of ODOXA, Pascal Perrineau, professor at Sciences Po, Laetitia Krupa, editorialist for Public Sénat, and Beatrice Giblin, director of the magazine Hérodote. A look at the situation at the Republicains and the Greens!

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Public opinion facing an uncertain future

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you a political barometer to take the temperature of public opinion. This month: what is the evolution of the opinion towards politicians in a context of uncertain future? Benjamin GRANGE and Yves CENSI share their analysis of social networks:

Faced with the mistrust of the French, the uncertain President goes into hibernation

Faced with the mistrust of the French, the President goes into hibernation The mistrust of the French towards those who govern them is not new, but for the past few months, they have been talking about it more and more forcefully on social networks, pointing out the daily ravages of inflation. Faced with this defiance, the President of the Republic has chosen to speak rarely. He remains more in the background during the last 30 days (-25% of mentions and engagement compared to October, -40% over the last six months), limiting his interventions to try to make each one an opportunity. The bet was rather successful for his interview on France 2, which generated a mass of conversations (175 000 mentions). Less so for other statements – one thinks in particular of “We must not politicize sport”, 20,000 mentions – which have only softly buzzed the web.

On the political fronts, the government tries to put out the fires of protest… but fuels them

Faced with the space left by the president, it is the government that tries to fill it, the faithful in the lead. Elisabeth Borne of course, penalized by the unpopular “49-3” repeatedly (peaks at 75% negative feelings), still perceived by a large fringe as “anti-democratic”. Gérald Darmanin has also suffered the wrath of the opinion by intervening on the demonstrations against the “basins”, then by the management of the Ocean Viking, to finish with immigration. Olivier Dussopt, for his part, made people talk about the reform of the unemployment insurance.

Finally, Olivier Véran returned to the health policies, giving an opportunity to the anti-vax spheres to return to the forefront with violent publications.

LFI and LR in trouble, the RN on the offensive continues its normalization

The other consequence of this presidential strategy is that it leaves the field open to political opponents, who seize the opportunity to point the finger where it hurts. But if they try to take advantage of it, few succeed in the end. Jean-Luc Mélenchon, for example, who was ahead of Marine Le Pen in terms of volume, is no longer able to emerge in the turmoil of the Nupes. He reaches his lowest rate of mentions for over a year (535,000 against 505,000 for September 2021). Same penalty for Adrien Quatennens, Manuel Bompard and… Laurent Wauquiez who remains discreet since the revelations of Mediapart. As for Éric Ciotti, he sees his volume of mentions double (+128%), but not for the right reasons. Is this a free field for Marine Le Pen? Or Jordan Bardella? If the latter also suffers in terms of volume, it still succeeds in a good shot at the opinion: it has almost erased this month the negative feelings around its mentions continuing to normalize its movement. This is a rare fact for her who usually totals at least 50% of negative feelings.

Polemic, a winning recipe for media success

The event of the month, which received almost twice as many mentions (175,000 vs. 285,000) as Emmanuel Macron’s visibility peak, was the almost violent confrontation between LFI MP Louis Boyard and TV host Cyril Hanouna on the set of the latter’s show, Touche Pas A Mon Poste (TPMP). The video excerpts, widely shared and commented on the networks, Twitter in the lead, make Louis Boyard a personality twice as mentioned (1,000,000) than Jean-Luc Mélenchon (535,000), and three times more than Marine Le Pen (330,000), in the month of November. Such a sequence, which manages to crystallize the tensions of the opinion, without bringing anything to the debate, remains the only media success of this month.

Find the complete survey with illustrations below:

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Benjamin Grange in CAP IDF: between globalisation and sovereignty

Our CEO, Benjamin GRANGE, was offered a two-page article in Cap’IDF, the MEDEF’s reference business magazine. The subject? Between interconnectivity and interdependence, rethinking the end of hyperglobalisation and the return of #sovereignty as a new field of #opportunities in the medium term 🌍 📈

An issue that is all the more important for European #businesses of all sizes in this context of economic slowdown and regional conflicts! Mascaret (formerly Dentsu Consulting) is keen to systematically develop these issues within its consultancy offer in order to provide a broader contextual view – a particularly crucial axis during major #transformation projects or key moments in the life of companies.

Cap’IDF #offer #consulting #ceo #geobuisness

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The rendez-vous of innovation – Tech, innovation and inflation

Once a month, Mascaret (formerly Dentsu Consulting) and its partner ODOXA offer you our Innovation Barometer to explore the general public’s relationship with the changes in this world. This month, the central theme was obviously inflation, its consequences, and the sectors that are most resilient. 📈💸

We share with you the “Expert’s Eye” column, in which Benjamin GRANGE details our analysis of social networks :

INFLATION, AND ITS CONSEQUENCES ON EVERYDAY LIFE, OBVIOUSLY REMAINS HIGHLY DEBATED

The French are very vocal on the subject of inflation, with a peak in July largely fueled by the impact of gas and electricity prices on their daily lives. More broadly, conversations on social networks initially expressed French people’s astonishment at the rise in prices for many items (food, leisure, subscriptions, etc.), prices that are perceived to have increased gradually but without any apparent cause to justify them (no direct relationship with the war in Ukraine or the price of energy). Then, the conversation shifted from August onwards to consequence management: what system D to cope with? This is where digital solutions (second-hand sites, promotional sites, pay on demand, …) appeared as a precious support.

Volume of conversations in France on the subject of inflation. Source: Talkwalker, Mascaret analysis

THE TECH SECTOR IS NOT SPARED, ESPECIALLY IN THE IMPACT ON TALENT

Where the tech sector might have been affected only by the increase in energy, it turns out that the strongest impact comes from the consequences in talent management. In an already tight market, inflation is increasing the salary demands on highly sought-after technical experts. On specialized forums, we have noticed the appearance of conversations on the subject of revaluation, sometimes with demands for increases of more than 15% or 20% in the context.

Find the whole barometer on our website by clicking below!

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Our partner Quandela launches the first European quantum computer on the cloud!

Mascaret is proud to support Quandela, a French nugget that has just announced the launch of the very first European quantum computer available on the #cloud! 🖥 ☁  
 
Quandela launches the first European online service giving access to its quantum computers assembled and hosted in its Massy premises. This is a major step for the company, which has been working on this project since its founding in 2017.   
 
This new quantum computing service is made available to scientists, industrialists and companies, who can thus access several photonic quantum processors for calculations of up to 5 photonic qubits. This first European “QuantumAsAService” offer allows industrial players to discover and develop concrete applications specific to their industry. Quandela recently had the opportunity to prove the efficiency of its quantum computer by collaborating with major institutions such as EDF, CEA or ONERA – The French Aerospace Lab.

Congratulations again to the Quandela teams who have made it possible to achieve this French technological pride! 👏  
 

quantum computing #photonics #innovation #frenchtech #europeantech #deeptech #futureisnow #entreprise #consulting

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The political staff in trouble

Yves CENSI, Senior Partner of Mascaret (formerly Dentsu Consulting), spoke in Sens Public, the Public Sénat program presented by Thomas HUGUES. This week, a political staff in trouble with the current economic situation! 📉

“On social networks, the expression is above all emotional. What has been noted in the last month is a particularly difficult period for all political staff, government and opposition. The issues of the moment are hard ones, impacting the French: climate, cost of living, conflicts, controversies, etc. We can therefore see a strong anger rising, which is born of a mismatch between political discourse and the answers expected by citizens. This anger takes the form of mockery, and the result is a rise in anti-system speakers.

Find the whole speech of Yves Censi on our website or by clicking on the link below.

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Are electric cars really attractive to the French?

Following the publication of our October Innovation Barometer on electric cars, Benjamin GRANGE was on the BFMTV set to further analyze our results.

“When the French talk about electric cars, it’s not a subject like any other. It’s an emotional subject, eminently linked to freedom. Today, when you listen to them on social networks, it’s very clear: electric cars are great, but only when you’re urban or suburban. When you drive long distances, you’re not there at all. Terminals, autonomy, etc., the observation is clear.

The question that is currently being asked in connection with this dynamic, and which is linked to the economic situation, is: “what is the best way to buy? The French are talking about it a lot: gasoline – will we have it for very long – or electric cars – and their rising costs. And as with other mobility issues (electric cars, electric scooters, for example), the division is very deeply generational: the under-35s have much more positive perceptions of these issues and their themes (uses, ecology, investment) and this has a major influence on the positions taken and public policies.

You can find below all of Benjamin GRANGE’s interventions on BFM Business’ Tech & Co, presented by Frédéric Simottel, alongside our partners Emile Leclerc from ODOXA and Fabrice Catala for Kea & Partners.

CLICK HERE TO SEE THE FULL INTERVIEW.

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The car of tomorrow: many talk about it, few have done it

Once a month, Mascaret and its partner Odoxa offer you an innovation barometer to explore the relationship of the general public to the evolutions of this world. This month, the central theme is the car of tomorrow (electric car, hybrid, thermal, etc.). 🚗⚡

We share with you the “Expert’s Eye” column, in which Benjamin Grange details our analysis of social networks:

An explosion of mentions of the electric car in a context of energy crisis.

Over the last 13 months, there have been more than one million mentions and almost seven million engagements on the subject of the energy crisis. These are high rates, but they remain within the norm for societal topics. However, half of these volumes were made since last June! Indeed, when the topic of the energy crisis entered the public debate, the volumes exploded with a 300% increase, going from 15,000 weekly mentions to 45,000. Commitments are also very high compared to the rate of mentions: this ratio of 1 to 7 indicates a very strong public interest in the subject of the car of tomorrow. This means that when the subject is broached, it generates a lot of discussion and debate! Today, of the brands mentioned, Tesla is the one that is largely in the lead.

Urban users with very polarized opinions.

The car is an essential object in the daily life of the French and carries a strong symbolic capital. It is therefore not surprising that the debates unleash passions. More than 30% of the content is negative, which means that the discussions get very heated very quickly: both the pro and anti sides easily scorn and insult those on the “other side”. Moreover, let’s note that 65% of the participants are men under 34 years old: the same public that is most interested in both the car and ecology. Last major analysis element: of all the conversations, more than 90% of them are from the Paris region! This imbalance is much greater than the average: the subject of the car of tomorrow has not yet taken hold outside the French metropolises. It is therefore difficult to imagine the electric car as the ultimate solution to the crisis, as it is still reserved for a small proportion of users.

You will soon find the whole barometer here. In the meantime, you can consult it on the Odoxa website.

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Mascaret at GITEX 2022 in Dubai

Mascaret was present at GITEX 2022 in Dubai to support #frenchtech! Our Senior Partner Reza Sadri was there to defend French innovation and meet our international partners.

For the second year in a row – and the first since the opening of our UAE office! – Mascaret’s teams went to the famous new technologies exhibition in Dubai: the GITEX. Established in 1996, the forum now boasts an impressive track record: nearly 100 000 visitors, 4500 exhibitors, 750 startups and 140 countries represented. The Gitex Technology Week is now a tech event that has become as unmissable as the CES in Las Vegas or the IFA in Berlin.

A very nice edition this year that highlights the latest achievements in the fields of AI, robotics, IoT, Metaverse, Smart Cities and GSS. Find all our pictures of the GITEX 2022 on our website!

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