Benjamin GRANGE, senior partner of Mascaret, was invited to speak at the last round-table of the Institute for Advanced National Defense Studies (IHEDN). The guests discussed the issues raised by the #resilience of European value chains, and all agreed: “A change of strategic method is necessary in the new current #sovereignty framework!”. Our thanks to the IHEDN for organizing this exchange!
You will soon find all the debtates on our website.
Since this Wednesday, June 15, the Paris region has hosted the sixth edition of the Viva Technology (VivaTech) show. On this occasion, Mascaret went on site to follow the latest news around innovation and support some of its customers. This is the case of Quandela, a young start-up specializing in the manufacture of single photon sources (#quantum hardware) which has just entered into a partnership with OVHcloud, also present at this event.
It is THE place where, every year, professionals, investors, companies and start-ups from the strategic sectors of technology and innovation meet. All with activities directly or indirectly linked to the main objective of this event, namely: “to show that innovation and technology play a decisive role in building a society with a positive impact, which is more sustainable and inclusive. “. Therefore, Quandela, French specialist in quantum computing, is at the #VivaTech festival to present and popularize their latest #innovations. The example with “Perceval”: software created by Quandela and which makes it possible to execute quantum algorithms by simulating an optical quantum computer. Whenela will host this open-source software in the OVH cloud to allow as many people as possible to take ownership of photonic quantum #technology.
Through this sixth edition – set up at the Parc des expositions de la Porte de Versailles, the promoters’ desire to make #Vivatech a globally influential event is increasingly confirmed. This would explain the creation this year of a brand new award, aimed at promoting the pan-African ecosystem: the #AfricaTech Awards, which reward the most innovative #startups in the sectors of #ClimateTech, #HealthTech and # FinTech in #Africa.
Barely a few weeks after his re-election, the Odoxa – Mascaret opinion poll for Public Senate reveals a decline in his approval rating.
Indeed, at the same period 4 years ago, the president enjoyed a rate of 58%. The day after his re-election, a recent opinion poll reveals that only 44% of French people believe that Emmanuel Macron is a good president.
What explains the decline of the president in the polls? What are the consequences ? Moreover, what do the French think of the Borne government? And what does the Odoxa-Mascaret poll tell us about the state of the French political landscape more generally?
Benjamin GRANGE from Mascaret sheds light on these questions during the program Sens Public. Also on the set were:
Mélanie VOGEL, Environmental Senator representing French people living abroad,
Alexia Germont, President of the France Audacieuse think tank,
Pablo Pillaud-Vivien, Editorial Manager of the magazine Regards,
Lestrohan Erwan, Consulting Director at the ODOXA polling institute,
Giulia Foïs, journalist for France Inter,
PROKHORIS SABINE, Philosopher and psychoanalyst.
The program is presented by Thomas HUGUES.
“We see the weak signals of a rising movement”, notes Benjamin Grange, “around dissatisfaction with the state of purchasing power” while Erwan Lestrohan underlines: “With this new government, the French were waiting for the change in continuity. There they see the continuity, but not the change”. The conclusion goes to Mélanie Vogel: “President Macron has not set a course for his five-year term after his victory, today the French are wondering what will be the novel nation these 5 years”.
While France awaits the legislative elections to have more visibility on the political landscape, this great moment of uncertainty carries a lot of questions about the future of the country.
What would be the impact of the acquisition of Twitter by Elon Musk on freedom of expression? In a context marked by growing concerns about the influence of social media on society, the potential to observe, would Elon Musk buy Twitter, if this can further fuel debates on the place of social media in the media landscape.
Benjamin GRANGE, President of Mascaret (formerly Dentsu Consulting), Emile Leclerc, Director of Studies at ODOXA, and Teoman Atamyan, Innovation Director of Leyton have looked into the potential takeover of Twitter by Elon Musk. Rewatch the 01 Business program from BFM Business, presented by Frédéric Simottel.
Here are some highlights of their talks:
The importance of social media as tools of influence justifies greater control over the type of content that can be disseminated there. Thus, questions regarding the legal and moral responsibility of social media networks arise.
At a time when the Cannes Film Festival 2022 is making its big comeback on the croisette after 2 years of health crisis, find in Challenges the interview with Frédéric FIORE, boss of the alternative financing fund for independent cinema, Logical Pictures, which we have supported since launch!
There is great “relief” among European populations who feared a far-right victory. However, “the narrowing of the gap between the votes of Emmanuel Macron and Marine Le Pen between 2017 and 2022 is seen both as a sign of a long-term threat and proof of a protest vote against a mandate previous”, analyzes Stéphanie Laurent, the eye of the networks for “Vu d’Europe” and Senior Partner at Mascaret (formerly Dentsu Consulting).
“The political offer does not correspond to the demands of several French groups,” explains Britta Sandberg, director of the DER SPIEGEL office in Paris and guest of the show. On Saturday April 30, 2022, they were both present alongside Richard Werly, Blick correspondent in Paris, and Annick Capelle, Editorial Manager for the Europe division at RTBF, to decipher post-(re)election news.
“It was a victory for the European project that happened on Sunday, April 24, 2022.” Despite this, some believe that the worst has not yet been completely averted. Are we heading for a victory for the far right in 5 years? According to Richard Werly, Switzerland’s eye on this set, the re-election of Emmanuel Marcon did not surprise the Swiss and the scores obtained are only proof of one of the most important challenges of the president: the great divide society that crosses the country. The French seem to live less well than their European neighbors, yet in some respects France is doing better! This is the case of retirement pensions which are higher than in Germany, but are not perceived as such. The question of purchasing power, accentuated by the regional economic imbalance, exacerbates this feeling of precariousness which is unanimous among the vast majority of French people.
It is not only economic subjects that drive the major issues of this second term. Education, the school system and its disparities, the promotion of professional learning, the social charge, as well as the salaries of teachers are points on which the President of the Republic is eagerly awaited.
To be able to follow the full decryption of the issues of this election as seen by Europeans, simply click on the link below.
Before going to vote this Sunday in the second round of the presidential elections, read our latest barometer! The big question of the moment: to faire barrage or not to faire barrage? In french, this an expression meant to designate the usual union formed around any candidate that opposes the far right. Nowadays, this union is in shamble…
Benjamin Grange and Yves Censi share their analysis of social networks with us in this ultimate Odoxa, Mascaret & L’Obs barometer:
“Emmanuel Macron retains a large lead on social networks, a bonus for the outgoing president supported by a strong mobilization of his supporters (Blanquer, Le Drian, Le Maire, but also Estrosi, Philippe or Sarkozy). With 12.5 million mentions and more than 50 million engagements, it largely dominates its rival. However, it benefits from the disappearance of the other “anti-system” candidates for its online communication. Hitherto stifled, it is truly re-emerging in discussion spaces and accelerating more and more: with 3 million mentions (+115% compared to the previous month) and 15 million engagements (+125%), the face- face-to-face materializes.
If the unfortunate candidates have now disappeared, we note an impressive peak for Jean-Luc Mélenchon the day after the election: 5 million mentions (+95%) but above all 27 million commitments (+170%). What this last figure indicates is the extraordinary activity on social networks around the Mélenchon subject, and in particular a good part of orphan voters put in the hot seat. And they are not alone: the question arises – less in terms of traffic – for other candidates and their supporters. The big question today: “Which is the lesser evil, Macron or Le Pen?” »
The refiguration of “reluctant votes” or “rejection against rejection”. On the one hand, among the top 25 of the most used hashtags over the past 30 days, we find #MacronDegage2022, #ToutsaufMacron and #MarinePrésidente facing a little #5ansdeplus pro-Macron. On the other hand, we have an impressive increase in the use of the terms “extreme right”, “racism” and “fascism”, revealing real concern among Internet users. The same goes for the Republican “dam”, which was widely mocked at the time but which is now becoming a reality: from less than 50,000 daily results on average, we have reached a peak of 250,000 mentions to date. However, on this traffic, we notice that more than 30% of the feelings are negative… A barrier difficult to mobilize and which will therefore be done reluctantly. »
Find all of our expertise below or on the Odoxa website.
How far will the “Everything but Macron” take us? This is what our neighbors in Europe think when they observe the campaign for the second round of the 2022 presidential elections.
The 🇩🇪 Germans 🇩🇪 “see a far-right program […] where Marine Le Pen hits hard. They are surprised to see that the French can elect someone who hits Germany harder than Russia. “, explains Nadia Pantel, correspondent for the Süddeutsche Zeitung and guest, this Friday, April 16, 2022, of the program Vu D’Europe for LCP. She was accompanied by Richard Werly, correspondent for Le Temps in Paris, Alex Taylor, European journalist, and Benjamin Grange, President of Mascaret.
Seen from 🇨🇭 Switzerland 🇨🇭, “it is not surprising to see that 30% of French voters are in favor of this political camp [the far right]. The real surprise is basically the French political system which, at some point, can topple. In Germany, in Switzerland – parliamentary systems – they are coalition systems. In France it is a question of giving everything to a president. We still wonder: are the French capable of going that far? That is to say to hand over the keys of the house of France to a far-right candidate? »
Whether on the continent or outside, perceptions and opinions are similar. The results of this second round question and worry a lot. Many of them have the impression of living a “déjà vu” and to hope that the scenario will be the same as 5 years ago. Emmanuel Macron is criticized for having finally failed to reconcile the “two Frances”, and the media for only making a superficial presentation of the far-right candidate, who for the first time has a large reserve of votes – fruits of 5 years of waiting.
The time is for elections and politics, but this atmosphere can prove to be heavy. We offer you a respite break with the top 10 tech, entertainment and gaming influencers! Produced in partnership by Mascaret and Challenge.
Squeezie, Inoxtag, Antoine Daniel or Amixem… you may already know them, they are the stars of the networks. The first alone has more than 40,000,000 subscribers on its various platforms! “Youtube really exploded in 2011 and 2012. Me, I exploded my bank account to buy enough to make videos,” he recalls, bursting out laughing. Ten years later, Squeezie has his own clothing brand, YOKO, set up his communication agency, bump., with some of the talents of the Webedia group and today represents the Vivo smartphone brand in France.
If the tech influencers are not left behind, whether it’s WarTek or Johan “Jojol” Lelièvre and their precious advice, it is the streamers who have the best part in this ranking. We find the biggest names: the famous Adrien “Zerator” Nougaret whose Z Event raised, last October, more than 10,000,000 euros for Action Against Hunger; P-A “Domingo” Bizot who masterfully presents his legendary show “Popcorn”; Corentin “Gotaga” Houssein, the most famous e-sportsman in France; Xavier “MisterMV” Dang, who these days participates in the political role-playing games of Fiber Tigre!
Mascaret was present at the exceptional Gala evening held yesterday at the Cercle de l’Union Interalliée for the benefit of the Foch Hospital, alongside its doctors who work miracles on a daily basis.
This evening brilliantly hosted by the formidable duo David Abiker on the microphone and Camille Taver on the piano, offered everyone the opportunity to spend an unforgettable moment and to immerse themselves in the heart of the hospital, embodied by its doctors and patients.
The speakers delivered moving testimonials and highlighted major advances in the field of scientific and medical research: Henri Balsan, Isabelle Knock Meo, Laurent Cayssials, georges rodesch, Charles Cerf, Benjamin Leroy, Jean-Marc Ayoubi, Déborah Berlioz, Maÿlis Gueugnon, Jaafar Bennouna.
The Foundation warmly thanks all the participants who contributed to the success of this event, starting with Louis Schweitzer, President of the support committee of the Foch Foundation, Jean-Louis Buhl, President of the Foch Foundation, Jean-Paul Vermès, President of the Hospital, Jacques LEGLISE, Director of the Hospital, as well as the members of the support committee: Thierry Jadot, JEAN NAINCHRIK, Méka Brunel, Bernard de La Villardière, Laurence Parisot, Nicolas Mérindol, Alain Leclerc.
Without forgetting all the loyal patrons who contributed to the success of this evening through their commitment alongside the Hospital: Elior France, Arkea, Arkéa Banque Entreprises & Institutionnels, Twelve Consulting, SCADIF, Benjamin GRANGE, Vincent de Bary, Dassault Aviation, Meta, Union des Blessés de la Face et de la Tête / Fondation des Gueules Cassées, Gecina Publicis, Alain Bouteiller, Laurence Danon Arnaud, Jessyca Falour, Denis de Kergorlay, Ben Newick MBE RVM, Pascal Cübb, Fabienne Duboscq-Bollon, Catherine I., Caroline Cochaux, Alexis Cavaillon, Valérie Moulins, Nelson Monfort, Laura Flessel.
#jesoutiensfoch
